Graphic design has its own language. Many design terms are used every day, but most people use them incorrectly —including beginners and even some professionals. Understanding the correct meaning of graphic design terms helps you communicate better, work professionally, and avoid confusion with clients and designers. Let’s clear up some of the most commonly misunderstood graphic design terms . Logo vs Brand Wrong: Logo and brand mean the same thing. Correct: A logo is just a symbol or mark . A brand is the entire identity , including colors, fonts, values, and customer experience. A logo is part of a brand, not the whole brand. Font vs Typeface Wrong: Font and typeface are identical. Correct: A typeface is a family (like Arial). A font is a specific style (Arial Bold, 12pt). Most people say “font” when they mean “typeface.” Resolution vs Size Wrong: Bigger image means better quality. Correct: Resolution means image clarity , measured in DPI or PPI. Size o...
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